GLARE started as a passion project, an idea I had for myself, built around the designs, imagery and clothing I genuinely wanted to see and wear.

What started as a small personal project has grown into something I never expected it to become.

GLARE is my way of bringing ideas to life through fashion. It’s built around the things I’m drawn to every day.

The first release was a huge turning point. More than 100,000 people viewed GLARE through Instagram, and the response, support and interest completely exceeded what I ever imagined when I started it.

Now, Season 002 BLACKOUT is the biggest release GLARE has done yet. It marks a much clearer direction for the brand, from the clothing and graphics to the imagery, environment and overall world surrounding each release.

GLARE isn’t about following a traditional fashion calendar. Each release is a snapshot of where the project is at that moment. Limited runs, evolving ideas and pieces made to be worn.

The support since the beginning has been incredible. Every order, message, share, follow and piece of feedback has helped turn what started as an idea into something much bigger than I expected.

GLARE is still independently created and continues to grow through the desire to make things I genuinely love.

This is only the beginning.