PRETTY DAMAGE
Pretty Damage was designed as the final piece added to Season 001 and was created to balance the heavier graphic focus of the collection with something more understated and wearable.
Built on a washed black distressed cap, the piece combines oversized embroidery, metal hardware details, and worn textures designed to feel aged and broken in from the beginning. The washed finish gives every cap slight differences in fading and texture, making each piece unique.
The cap uses a non-structured soft fit construction, giving it a lightweight worn feel rather than a rigid or overly clean silhouette. The softer shape was chosen intentionally to make the piece feel naturally aged and easy to wear from the first use.
The design direction behind PRETTY DAMAGE was influenced by early 2000s alternative fashion, underground music culture, and vintage distressed headwear. Rather than keeping the cap clean or minimal, the goal was to make it feel worn, overused, and personal.
Each cap is individually finished by hand, with variations in wash, distressing, and texture being intentional parts of the final product.